In a controversial move, the St. Louis Rams are now the Los Angeles Rams. But perhaps a different Californian city would have made more financial sense.
Stan Kroenke and his team have the U.S.' second-largest city, yet that doesn't necessarily mean bigger profits from more LA eyeballs watching football on TV.
As FiveThirtyEight notes, NFL teams can't sell regional broadcasting rights.
So while in the MLB, the Dodgers make $334 million a year in regional broadcasting alone, plus national broadcasting revenue, the Rams will only get their national source due to NFL rules which is about $210 million.
A driving force behind the Rams' move was the nearly 4 million people who call Los Angeles home.
But with the San Diego Chargers and Oakland Raiders both openly discussing moving to LA, the Rams could have to compete in their own city.
A 50-50 split of the city's population would bring it down to about 2 million a piece, or fifth overall in U.S. city population. San Jose ranks 10th with about one million.
An economist from College of the Holy Cross estimates the move to LA has boosted the Rams' value by at least $500 million. But the NFL has said it'll charge the franchise a $550 million relocation fee.
This video includes images from Getty Images and the U.S. Census Bureau.