Nike is pulling the plug on boxing champion Manny Pacquiao.
Pacquiao found himself in the crosshairs after calling same-sex couples "worse than animals" in an interview with a TV news show.
The boxer has since apologized, but it seems like "sorry" won’t cut it for Nike. CNN reports the company released a statement that reads in part, "Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community."
Pacquiao is just the latest celebrity whose mouth has cost them sponsorship dollars.
Gilbert Gottfried — comedian and former voice of the Aflac duck — lost his deal with the insurance company after he tweeted some insensitive things about the 2011 earthquake and tsunami that killed thousands in Japan.
And while Donald Trump's inflammatory comments about immigrants haven't necessarily hurt him politically, they have cost him a fair amount of business deals.
The lesson here? Politeness costs nothing, but saying something offensive can sometimes cost a great deal.