Oprah loves bread, and she's using that fact to make Weight Watchers' shareholders a lot of money.
"I don't deny myself bread. I have bread every day. I have bread every day," Oprah Winfrey said in a Weight Watchers commercial.
The company's stocks also shot up in October when the partnership was announced — more than 100 percent.
But as one market analyst points out, Oprah is a pretty trusted figure. (Video via Weight Watchers)
"She's known as someone who wouldn't endorse a product that she doesn't use herself, that she doesn't believe in," an analyst for Craig-Hallum Capital Group told CNN.
Wonder what her impact on the bread industry's been?
"My favorite breakfast, because I love bread," Oprah Winfrey said in a Weight Watchers commercial.
This video includes Imaged from Getty Images.