Adam FalkGoogle wants you to see Glass differently.
Right now, it's a $1,500 novelty that feels reserved for the earliest of tech adopters. So what's Google's plan?
Take it out of tech. And try sports? Maybe fashion? How about food? (Via Indiana Pacers, Google, Google)
Google announced Thursday former marketing executive Ivy Ross is taking over as head of the Glass division. Her non-tech past with companies like Mattel, Disney and Coach suggest a further repositioning of the tech.
The Wall Street Journal says the hire speaks to Google’s primary problem with Glass. “How do you turn a gadget that has become a privacy flash point into an acceptable piece of everyday fashion?”
Well, one answer Google's exploring is increasing visibility to the tech. Maybe at, say, a highly televised event?
This week, Glass was seen again at an Indiana Pacers game.
Only this time, Indianapolis Colts defensive end Robert Mathis donned the high-tech eyeware courtside for a playoff game. The team reportedly uses Glass to beam pictures and views from around the stadium to its scoreboard. (Via YouTube / pacersvideo)
The Sacramento Kings also embraced the specs earlier this year to give fans an "unprecedented on-court perspective." Maybe it's the team's proximity to Silicon Valley?
Perhaps, but the tech is trending in the NBA.
The Golden State Warriors organization announced in January it's developing a Glass app.
And Victor Oladipo, who was drafted second overall last year by the Orlando Magic, wore a pair on draft day. (Via The Verge)
"Come with me on the VO show in my journey — the day of the draft."
It's not immediately clear where Ross might try to push Glass next.
But her appointment is timely, as a beta version of Google Glass is now on sale to anyone in the U.S. while supplies last. (Via CNN)
And have you noticed all of its promos, like this one with producer Young Guru, feature non-tech industries? (Via Google)
You can believe the Mountain View team wants Glass on the faces of people outside of Silicon Valley before its official launch sometime later this year. (Via Google)
