Online streaming services like Netflix, Hulu and Amazon are dominating major Emmy categories — but one surprising tech company is making moves to join them.
Facebook Live received its first-ever Emmy nomination for a live show produced in partnership the American Civil Liberties Union. The show, "Stand For Rights: A Benefit for the ACLU With Tom Hanks," raised over $500,000 for the organization. It featured appearances by actors including Tina Fey, Alec Baldwin and, of course, Tom Hanks.
The Facebook Live show is going up against "E! Live 360" and "The Voice on Snapchat" in the Outstanding Creative Achievement In Interactive Media Within An Unscripted Program category. Both of those programs are only available via smartphones, which might indicate a shift toward online broadcasting and virtual reality programming.
In the same category for scripted programs, VR games for Netflix's "Stranger Things" and USA Network's "Mr. Robot" also nabbed nominations.
Facebook is planning on profiting off this shift in digital media consumption.
Back in May, Business Insider reported the social media company greenlit multiple shows for its video platform. While some shows will be daily, five- to 10-minute shorts, insiders said Facebook also plans on producing more expensive long-form programs.
How expensive? The Wall Street Journal reports Facebook's budget could go as high as $3 million per episode.